The Austrian training program EDUCA with ten modules invests in the share “youth”. Accompanied by General Secretary Mr. David Süss, one work package took place in the model region Styrian Vulkanland. Vision work and long-term strategy development were important components of the keynote speech by Mr. Ing. Josef Ober, Chairman of the Styrian Vulkanland. The importance of personality development in addition to product development was underlined in the discussions with the brand licensees. Ham manufactory Vulcano, organic brewing company Lava Bräu, Heuriger zum Sterngucker, Hotel & Lounge Lava Inn, dairy farm Krenn, Hofbergstube and winery Wippel and chocolate manufactory Zotter. 32 motivated young people visit the region, look behind the scenes, question key points, put new aspects into the room. The agency SPIRIT OF REGIONS drew for the networked representation of the region in the sense of: “The whole is greater than the sum of its parts!” (Aristotle).